1. Walk the customer journey
AI browser agents and human reviewers examine your product page on mobile, following the same journey as a potential customer.
AI-assisted CRO for Shopify brands
Your Shopify product pages are leaking revenue.
Toskalo helps established Shopify brands find and fix the friction stopping more visitors from becoming customers.
We use AI-assisted journey analysis, human review and real customer evidence to separate what should be fixed immediately from what genuinely needs to be tested.
No generic checklist. No guaranteed uplift claims. Just clear, prioritized opportunities based on what is actually happening on your store.
THE PROBLEM
Stop paying for traffic your product pages fail to convert.
Customers arrive with questions:
01
Is this product right for me?
02
Which size or option should I choose?
03
Can I trust the quality?
04
When will it arrive?
05
Can I return it easily?
06
Is it worth the price?
When those questions are not answered clearly, customers hesitate and leave.
Toskalo identifies those moments of friction and turns them into practical conversion improvements.
THE PROCESS
How the Toskalo process works
2. Separate fixes from experiments
Every finding is placed into one of three categories:
Fix — clear usability or communication problems that should be corrected.
Risk — trust, accessibility or compliance issues that could damage conversion.
Test — changes that may improve performance but should be validated with evidence.
Fix — clear usability or communication problems that should be corrected.
Risk — trust, accessibility or compliance issues that could damage conversion.
Test — changes that may improve performance but should be validated with evidence.
3. Prioritize by commercial impact
Recommendations are ranked by potential impact, confidence and implementation effort. When testing is appropriate, success is judged using revenue per visitor—not vanity metrics alone.
THE FRAMEWORK
Not every CRO finding should become an A/B test.
Some problems should be fixed. Some create risk. Others are genuinely uncertain and need validation.
FIX
Clear usability, communication, or functional problems that should be corrected.
Examples
- Broken interactions
- Missing product information
- Confusing size guidance
- Mobile layout issues
RISK
Trust, accessibility, or compliance issues that may hurt customers or the business.
Examples
- Misleading urgency
- Unclear shipping terms
- Accessibility barriers
- Unsupported claims
TEST
Ideas that may improve commercial performance but require evidence.
Examples
- New value propositions
- Alternative page hierarchy
- Bundling treatments
- Social-proof placement
OUR PRINCIPLES
What we will not do
01
We will not promise guaranteed conversion uplifts.
02
We will not recommend fake urgency, misleading scarcity or manipulative tactics.
03
We will not sell you an A/B testing program if your traffic cannot produce reliable results.
04
When a test is not statistically practical, we will tell you and recommend a more appropriate implementation or research approach.
SEE THE PROCESS
See the process in action
Watch our external teardown of a Gymshark product page to see how we analyze customer friction, develop hypotheses and prioritize conversion opportunities.
FIXRISKTEST
Gymshark PDP teardown
Publishing soon
Watch the Gymshark Teardown
Independent public-site analysis. Toskalo is not affiliated with or endorsed by Gymshark.
FREE PRODUCT-PAGE TEARDOWN
Get a free product-page teardown
Submit your highest-priority Shopify product page.
You will receive a short recorded teardown covering:
- The biggest conversion friction we observed
- Immediate fixes worth considering
- Potential trust or compliance risks
- One or two testable hypotheses
- The next action we would prioritize
Best suited to established Shopify brands already receiving consistent traffic.